Content Management & Creation for Cosmic Clothing Co.
For Cosmic Clothing Co., I managed and created social content with the goal of reconnecting the brand with its existing customer base after a prolonged period of inactivity on social media. To rebuild engagement and visibility, I developed a balanced content strategy that incorporated video, static, and text-based posts. I regularly ordered product samples directly from the production facility and created organic, iPhone-shot content to present the products in a more authentic, real-world context. A key focus was driving engagement during periods when paid advertising was paused by showing honest, approachable visuals that better represented the quality and detail of the products, rather than relying solely on heavily edited product imagery.
Content Management & Creation for Photography.com
For Photography.com, I collaborated closely with my teammates to plan and execute photoshoots for our custom printing products, supporting both paid and organic marketing initiatives. From concept to completion, I was involved in the full creative process, including planning shot lists, choosing props and set design, filming, and editing final assets. This collaborative approach allowed us to create cohesive, high-quality visuals that effectively showcased customization options and elevated the brand’s overall presentation.