Amazon Marketing Project 1: At the end of September 2024, I implemented an update to the A+ content of one of our products.
This change led to a 140% increase of impressions (shown below in green) in our ad campaign for this product and an uptick in orders placed (shown below in orange).
My Strategy: I focused on educating the customer about he product by looking through reviews and product questions to find the most common questions. I then took images to visually display information in a contemporary style, helping to increase brand trust. I also filled the copy with high performance SEO keywords found in our search queries.
Before & After
Amazon Marketing Project #2: